B2B marketplace
B2B marketplace strengthening supplier-side Turkish demand
B2B marketplace strengthening supplier-side Turkish demand. Anonymized engagement with measured outcomes from our Turkish publisher desk.
Supplier apps
+44%
Qualified
Assisted pipeline
+21%
Category pages
Industry sites
27
In approved pool
Sales cycle
-12%
Median days
Industry
B2B marketplace
Timeframe
7 months
Headline outcome
+44% qualified supplier applications
Services
Turkish guest posting · Niche edits Turkey
Campaign intelligence
Performance, mix, and pacing
Charts below summarize the shared-sheet story for this engagement: KPIs, trajectory, placement mix, and delivery stages.
KPI board
Supplier apps
+44%
Qualified
Assisted pipeline
+21%
Category pages
Industry sites
27
In approved pool
Sales cycle
-12%
Median days
Relative strength
Supplier apps
Qualified
+44%
Assisted pipeline
Category pages
+21%
Industry sites
In approved pool
27
Sales cycle
Median days
-12%
Challenge
What stood in the way
Brief risk
Without a Turkish-native publisher pool and clear approvals, the team risked more English authority that would not move local SERPs.
Buyer traffic was healthier than supplier acquisition. Category pages needed industry citations that procurement teams trusted.
Approach
How we ran the work
We placed operational explainers on Turkish industry publishers and used niche edits inside existing procurement roundups where relevant.
Phase 01
Brief
Supplier personas + floors
Phase 02
Place
Industry explainers go live
Phase 03
Convert
Applications quality improves
Results
What changed
Outcomes are framed around pages and conversions the client already tracked—not vanity referring-domain totals alone.
Qualified supplier applications rose 44%, with a 21% increase in organic assisted pipeline value attributed to category landing pages.
Supplier apps
Before
Baseline
After
+44%
Assisted pipeline
Before
Baseline
After
+21%
Industry sites
Before
Thin
After
27 approved
Sales cycle
Before
Baseline
After
-12% days
Suppliers started arriving already educated. Our sales cycle shortened without heavier paid spend.
Continue exploring
Related service lanes
Next step
Want a similar engagement reviewed?
Share the niche, floors, and constraints. We will map a realistic first quarter before anyone drafts a proposal.