Cybersecurity
Cybersecurity vendor earning Turkish practitioner coverage
Cybersecurity vendor earning Turkish practitioner coverage. Anonymized engagement with measured outcomes from our Turkish publisher desk.
Demo requests
+52%
Solution pages
Branded search
+23%
Turkey
PR placements
7
Newsrooms + trades
Guest posts
18
Practitioner sites
Industry
Cybersecurity
Timeframe
6 months
Headline outcome
+52% organic demo requests on solution pages
Services
Turkish digital PR · Turkish guest posting
Campaign intelligence
Performance, mix, and pacing
Charts below summarize the shared-sheet story for this engagement: KPIs, trajectory, placement mix, and delivery stages.
KPI board
Demo requests
+52%
Solution pages
Branded search
+23%
Turkey
PR placements
7
Newsrooms + trades
Guest posts
18
Practitioner sites
Relative strength
Demo requests
Solution pages
+52%
Branded search
Turkey
+23%
PR placements
Newsrooms + trades
7
Guest posts
Practitioner sites
18
Challenge
What stood in the way
Brief risk
Without a Turkish-native publisher pool and clear approvals, the team risked more English authority that would not move local SERPs.
English threat reports were not reaching Turkish practitioners. Solution pages needed local coverage without fear-mongering spam.
Approach
How we ran the work
We packaged a localized data angle for Turkish digital PR and supported it with deep guest posts on vetted tech publishers.
Phase 01
Asset
Localized data story
Phase 02
Outreach
PR + guest post lane
Phase 03
Capture
Solution pages convert
Results
What changed
Outcomes are framed around pages and conversions the client already tracked—not vanity referring-domain totals alone.
Organic demo requests on solution pages rose 52%, and branded search volume in Turkey increased 23% over the same window.
Demo requests
Before
Baseline
After
+52%
Branded search
Before
Baseline
After
+23%
PR placements
Before
English-only
After
7 local
Guest posts
Before
Sparse
After
18 live
The PR hits opened doors our outbound team could not buy with cold email alone.
Continue exploring
Related service lanes
Next step
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