Fintech
Fintech brand rebuilding trust with Turkish explainers
Fintech brand rebuilding trust with Turkish explainers. Anonymized engagement with measured outcomes from our Turkish publisher desk.
Organic leads
+41%
Education pages
CPL change
-19%
Vs prior quarter
Compliance rejects
2%
Of proposed domains
Avg. article length
1,820
Words
Industry
Fintech
Timeframe
7 months
Headline outcome
+41% organic leads from education pages
Services
Turkish guest posting
Campaign intelligence
Performance, mix, and pacing
Charts below summarize the shared-sheet story for this engagement: KPIs, trajectory, placement mix, and delivery stages.
KPI board
Organic leads
+41%
Education pages
CPL change
-19%
Vs prior quarter
Compliance rejects
2%
Of proposed domains
Avg. article length
1,820
Words
Relative strength
Organic leads
Education pages
+41%
CPL change
Vs prior quarter
-19%
Compliance rejects
Of proposed domains
2%
Avg. article length
Words
1,820
Challenge
What stood in the way
Brief risk
Without a Turkish-native publisher pool and clear approvals, the team risked more English authority that would not move local SERPs.
Comparison queries were dominated by local publishers the brand did not appear on. Thin affiliate pages were not an option under compliance review.
Previous vendors pitched domains that marketing liked and legal rejected. The team needed a pool that cleared both metric floors and compliance in one pass.
Approach
How we ran the work
Only publishers that cleared compliance and metric floors entered the pool. Articles stayed educational, with citations and restrained product mentions.
Drafts were reviewed against a compliance checklist before the client ever saw a URL. That cut surprise rejects late in the cycle.
Phase 01
Setup
Compliance floor + sample list
Phase 02
Delivery
Explainers on approved publishers
Phase 03
Review
Lead quality checked monthly
Results
What changed
Outcomes are framed around pages and conversions the client already tracked—not vanity referring-domain totals alone.
Education landing pages tied to placements delivered a 41% increase in organic leads and a 19% drop in cost-per-qualified-lead versus the prior quarter's paid-heavy mix.
Compliance stopped treating outreach as a risk queue. Pre-approved domains and readable drafts made monthly volume predictable.
Organic leads
Before
Baseline
After
+41%
Cost per lead
Before
Prior quarter
After
-19%
Compliance rejects
Before
Frequent
After
2% domains
Article depth
Before
Thin
After
1,820 words avg
Compliance stopped blocking outreach because every URL was pre-approved and every draft was readable.
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Related service lanes
Next step
Want a similar engagement reviewed?
Share the niche, floors, and constraints. We will map a realistic first quarter before anyone drafts a proposal.