Healthcare
Clinic group earning citations on Turkish health publishers
Clinic group earning citations on Turkish health publishers. Anonymized engagement with measured outcomes from our Turkish publisher desk.
Appointment requests
+36%
Organic forms
Impressions
+28%
City + condition terms
Directories used
0
By design
Live citations
33
Editorial only
Industry
Healthcare
Timeframe
8 months
Headline outcome
+36% organic appointment requests
Services
Turkish guest posting · Niche edits Turkey
Campaign intelligence
Performance, mix, and pacing
Charts below summarize the shared-sheet story for this engagement: KPIs, trajectory, placement mix, and delivery stages.
KPI board
Appointment requests
+36%
Organic forms
Impressions
+28%
City + condition terms
Directories used
0
By design
Live citations
33
Editorial only
Relative strength
Appointment requests
Organic forms
+36%
Impressions
City + condition terms
+28%
Directories used
By design
0
Live citations
Editorial only
33
Challenge
What stood in the way
Brief risk
Without a Turkish-native publisher pool and clear approvals, the team risked more English authority that would not move local SERPs.
Location pages competed with aggregator directories. The brand needed editorial citations, not another paid listing pack.
Approach
How we ran the work
We targeted health and wellness publishers with real readership, wrote condition explainers in Turkish, and used niche edits only on medically adjacent evergreen pieces.
Phase 01
Audit
Reject directory-heavy history
Phase 02
Build
Explainers + selective inserts
Phase 03
Stabilize
City pages gain assisted demand
Results
What changed
Outcomes are framed around pages and conversions the client already tracked—not vanity referring-domain totals alone.
Organic appointment request forms rose 36% across the engagement, with a 28% increase in branded + condition query impressions on priority cities.
Appointment requests
Before
Baseline
After
+36%
Impressions
Before
Baseline
After
+28%
Directories
Before
Heavy
After
0 used
Editorial citations
Before
Sparse
After
33 live
Patients started mentioning articles they had read. That never happened with directory spam.
Continue exploring
Related service lanes
Next step
Want a similar engagement reviewed?
Share the niche, floors, and constraints. We will map a realistic first quarter before anyone drafts a proposal.