Travel
Travel platform preparing a seasonal Turkish demand surge
Travel platform preparing a seasonal Turkish demand surge. Anonymized engagement with measured outcomes from our Turkish publisher desk.
Organic bookings
+54%
Peak window YoY
Paid SOV
-17%
On targeted routes
Guides live
24
Before peak
PR hits
5
Newsroom placements
Industry
Travel
Timeframe
4-month pre-peak push
Headline outcome
+54% organic bookings in peak window
Services
Turkish guest posting · Turkish digital PR
Campaign intelligence
Performance, mix, and pacing
Charts below summarize the shared-sheet story for this engagement: KPIs, trajectory, placement mix, and delivery stages.
KPI board
Organic bookings
+54%
Peak window YoY
Paid SOV
-17%
On targeted routes
Guides live
24
Before peak
PR hits
5
Newsroom placements
Relative strength
Organic bookings
Peak window YoY
+54%
Paid SOV
On targeted routes
-17%
Guides live
Before peak
24
PR hits
Newsroom placements
5
Challenge
What stood in the way
Brief risk
Without a Turkish-native publisher pool and clear approvals, the team risked more English authority that would not move local SERPs.
Peak season always arrived faster than content. Destination pages needed local citations before paid costs spiked.
Approach
How we ran the work
We front-loaded sample approvals, published destination guides in Turkish, and ran two digital PR angles with seasonal data the newsrooms would actually use.
Phase 01
T-120 days
Pool + briefs locked
Phase 02
T-60 days
Guides and PR angles live
Phase 03
Peak
Organic share holds under demand
Results
What changed
Outcomes are framed around pages and conversions the client already tracked—not vanity referring-domain totals alone.
During the peak window, organic bookings on targeted destinations rose 54% year over year, with a 17% reduction in paid share of voice on those same routes.
Organic bookings
Before
Prior peak
After
+54% YoY
Paid SOV
Before
Prior peak
After
-17%
Guides live
Before
Late
After
24 pre-peak
PR hits
Before
0 planned
After
5 newsrooms
We stopped improvising Turkish coverage in week one of high season.
Continue exploring
Related service lanes
Next step
Want a similar engagement reviewed?
Share the niche, floors, and constraints. We will map a realistic first quarter before anyone drafts a proposal.